Hundreds of avatars
Every format, cast from a library of avatars that feel real.
Cast the ad around your offer
The Ad Studio includes a library of hundreds of avatars for character-led video. You choose the actor, the concept, and the caption style. That gives you a place to start with the person delivering the message, alongside the message itself.
Choose the role before the actor
A direct-to-camera Creator UGC ad asks the actor to carry the offer in their own presentation. A Street interview frames it around a host and a question. A Podcast ad turns it into a conversation between two hosts. Think about the kind of delivery your offer needs, then choose a character-led format and cast it from the library.
Keep the concept in view
Casting is one part of the creative. The concept sets up what the viewer should understand, while the script gives the actor something specific to say. When you compare possible approaches, consider the actor and the message together: who is speaking, what problem are they describing, and how does your offer fit?
Review the scenes before rendering
The video workflow lets you approve the script and each scene's opening frame before the finished video renders. Use those steps to review how the chosen actor and concept come together. The result lands in your creative library as a draft, ready for you to assess before launch.
Start with a character-led format
Open the Ad Studio and choose the video format you want to make. Choose your actor from the avatar library, then work through the concept, script, and scene review. If your offer is better shown without a presenter, Explainer ad and Product hype give you formats built without actors.
Explore the Ad Studio.
Every format, cast from a library of avatars that feel real.
