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FEATURE RELEASESEP 2026

Your ads have a new soundtrack.

ElevenLabs Music 2.5 now powers background music and new song takes in ToMarket. Instrumental backgrounds, preserved intros and endings, and the same price.

ToMarket Music 2.5: a cobalt audio cable connects a microphone, headphones, and product ad photography. New soundtrack. Same price.

An upgrade you can hear

Music helps set the pace of an ad before a viewer has heard the whole pitch. It can make a product reveal feel bigger, give a story momentum, or turn the message itself into a song. We have upgraded ToMarket’s music generation to ElevenLabs Music 2.5, bringing the new model to both background music and new song takes. The upgrade is live in the Ad Studio, with no increase in price.

Background music that leaves room for your message

A soundtrack behind a presenter or voiceover needs to support the words. ToMarket’s background-music generation now uses Music 2.5 with instrumental-only output. That gives the music its own role in the ad without adding a second set of lyrics alongside your script. Use it to establish a mood, carry the rhythm between scenes, or give a product shot a little more energy while the spoken message stays in focus.

New song takes, powered by Music 2.5

When the song is the creative, the music needs to carry more of the story. New song takes in ToMarket now use ElevenLabs Music 2.5 as well. Start with the Song ad format when you want to put your offer into music, then review the take against the idea you are trying to communicate. Listen for whether the musical direction fits the brand and whether the important words come through clearly. The upgrade applies to newly generated takes.

Keep the intro. Let the ending land.

A song is more than its vocal section. An instrumental intro can establish the mood before the first line, and an ending gives the final phrase room to resolve. We have fixed duration handling for song takes to preserve those instrumental intros and endings. Review the whole take, from the opening music through the finish, when deciding how it fits your ad. Those moments belong to the track too.

Two ways to put the upgrade to work

For an ad led by dialogue or narration, generate instrumental background music and listen to it alongside the spoken track. Judge whether the pace and mood support the scene. For a music-led concept, create a new song take and listen from beginning to end before choosing your direction. In either workflow, make the creative decision with the full ad in mind: the product, the words, the visuals, and the sound should tell the same story.

Same price. New music model.

There is no price increase for this upgrade. Background-music generation and new song takes now use Music 2.5 at the same ToMarket price as before. Open the Ad Studio and make your next soundtrack as part of the workflow you already use. Whether the music sits behind your message or becomes the message, the new model is ready for your next ad.

Give your next ad its soundtrack.

Create instrumental background music or a new song take with ElevenLabs Music 2.5, now in ToMarket. Same price.