Before an AI-generated ad goes live, review the product, the claims, the finished media, and the campaign it will enter. A good-looking preview can still show the wrong label, promise something the offer does not include, or point to the wrong destination.
This is a creative and business review. It is not a substitute for specialist review where your product or industry requires it. The aim is to catch the mistakes that are easy to miss when a generation looks convincing at first glance.
Does the ad show the product you actually sell?
Compare the generated asset with an approved reference. Look at the shape, packaging, label, colors, and any functional detail visible in the scene. A changed cap or an invented accessory may seem minor in a mood board and become a misleading product presentation in an ad.
For a demonstration, look beyond the object itself. Does the depicted use match what the product does? An image of a mug in a commuter's hand is different from a claim that it cannot leak. Do not let the visual imply a product capability your evidence does not support.
Can you support every factual claim?
Read the headline, primary copy, text inside the image, and spoken script. Identify anything that sounds like a guarantee, a measured result, a comparison, or a customer endorsement. Confirm it against approved business material.
A fictional presenter should not be given a fabricated customer history. "Here is how this product works" is a demonstration script. "I used this for six months and doubled my results" presents evidence that needs to be real. Changing the speaker to an avatar does not make invented evidence useful.
Watch the final video, including its edges
Review the script and opening frames before rendering, then watch the finished asset. Listen for pronunciation problems. Check captions against the spoken message, and inspect the beginning and ending for awkward trims or an incomplete thought.
Text needs to remain readable in the placement you intend to use. A caption that looks generous on a large monitor can crowd a phone-sized image. Check that the product and important words are not competing for the same space.
ToMarket's Ad Studio includes creative review and editing tools. Use them to correct the specific problem rather than approving a file because the overall mood feels right.
Does the offer match the destination?
The ad and the landing page should describe the same product, price structure, and offer. If a promotion has conditions, do not remove the conditions from the creative brief simply to make the copy shorter.
Open the destination you intend to use. Confirm that it is the right page and that the advertised product or action is available there. A strong creative cannot repair a broken or contradictory handoff.
Separate creative approval from launch approval
Approving an image is a decision about that asset. Launching a campaign also involves the advertising account, destination, objective, and spend. Keep those decisions distinct when working in the app or through an assistant.
For MCP workflows, paid creative actions prepare a quote for confirmation, and supported campaign actions follow workspace permissions. A broad request to "make an ad" should not be treated as approval for every later action.
The Claude prompt examples show how to make review points explicit. Our broader guide to reviewing ad changes explains the account-management side.
Before launch, you should be able to answer a simple question: does this exact asset accurately represent this exact offer in this exact campaign? If any part is unclear, resolve it in ToMarket before authorizing the next step.
